Mediating Italy in a Global Culture

Summer school
Università di Bologna
Bologna, 18-23 June 2018

SUMMER SCHOOLARCHIVIO EVENTI

Redazione CUC2Written by:

In its first edition, the summer school “Mediating Italy in Global Culture” intends to provide a selected group of graduate and post-graduate students with a set of tools and materials useful for understanding and studying the forms of distribution, circulation and reception that “mediate” the Italian audiovisual and media culture in other national contexts, primarily in the United States. Furthermore, this experience will give students the opportunity to present and discuss their research with their peers and faculty.

During this one-week summer school, lectures, meetings and seminars will address the most common media imageries commonly related to Italy, their reworking by the cultural industries and the grassroots work of fans and opinion leaders. Furthermore, this school investigates also the consumption of said imagery of Italy by both general/mainstream audiences as well as more defined and targeted ones. The focus will be on the dense and intertwined ties that film, television, and media products establish with a broader perception of the Made in Italy, shaped also by other sectors (as cooking, fashion or design). The US, especially, play an important role in constantly rereading and re-framing the image of Italy in the world, through forms of mediation and popularization of national audiovisual and cultural content, thus overlapping and amalgamating their reading with the Italian “original” identity.

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