The changing media landscape requires continuous (re)invention of the ways in which photography, film, television, digital media, and the arts are produced, distributed, accessed, and consumed. Back in the past like today, the question of media tactics and engagement is crucial once more. Today the question seems even more urgent, since large corporations provide platforms and services that foster the desired behaviour of the average media viewer/user/consumer and produ(c/s)er; nevertheless, in previous decades, ways of planning long-term strategies, tactical reactions to unforeseen circumstances and engagement have determined media practices and discourses. The NECS 2018 conference will explore the various – both intended and/or subversive − ways in which media are currently developed, deployed and distorted.
The conference welcomes a wide range of approaches to thinking about the notions of tactics and engagement across all forms of media.