Following the 1st International Conference on Intersemiotic Translation, held in November 2017 at the University of Cyprus, this conference aims to address the theoretical and practical challenges that the shift away from the logocentric to increasingly intersemiotic, intermedial and transmedial culture poses for the relevant fields, which are consequently forced to re-examine their concepts, methods as well as objects of study.
Concurrently with the developments that have led many disciplines (translation studies, adaptation studies, intermediality studies, semiotics, among others) to look at processes and products that cross media borders, we have also witnessed the appearance of a plethora of concepts describing such phenomena: from rewritings and refractions to intermedial translations, adaptations and appropriations to remediations,transmediations, transformations, transcreations, and (medial) transgressions, to name but a few. All these terms acknowledge the radical transformations that can occur when texts produce offshoots that transgress the borders of the language, genre, medium or platform of the original text. Recognizing that all terms have their different backgrounds and sometimes conflicting usages, this conference has chosen as one of its key terms the notion of ‘transmedia’ – not necessarily in any one of its specialised senses as used, for instance, by Henry Jenkins in the context of transmedia storytelling or by Peeter Torop and Maarja Ojamaa, who regard transmediality as the complex interrelations between texts in the mental space of culture – but rather as an umbrella term. We foreground ‘transmedia’– with its prefix trans– meaning ‘across’, ‘beyond’, ‘through’ – as a marker to highlight the ubiquitous processes and phenomena of media crossovers that share some common features (such as fictional world, character, plot).
It is our understanding that with such high concentration of transmedial practices and concepts currently underway in culture and in academia, the time is ripe to see this as a general ‘turn’ not to be ignored. Although related to the ‘technological turn’ of the 2000s in translation studies as described by Michael Cronin, the ‘transmedial turn’ goes beyond the technological one: while the latter is defined by the changes in technology, the term ‘transmediality’ foregrounds a major operational logic of culture that has become especially explicit in this era of new media developments. At the same time, the notion of transmediality can shed light and contribute to the study of the respective practices of the past prior to the more recent technological changes.
The aim of this conference is to look at the various transmedial practices historically and in comparison with the changes that have taken place during the last decades as a result of an explosive surge in intermedial and transmedial practices. The discussion will seek to investigate potential ways to account for these changes theoretically and map the implications they might have on the level of practice. The conference intends to bring together scholars from various disciplines, which over the recent years have moved extensively beyond their traditional borders in terms of both their study objects and their approaches. We hope that such a joint effort will offer valuable insights to the conceptualisations of transmedial practices across different cultural contexts at different points in time and bridge theoretical as well as methodological gaps.
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